Every person who ventures into the company of others engages in persuasion. Since we all differ in our goals and our means for achieving them, we inevitably get in each other’s way. Without the ability to persuade, we’d be reduced to a steady diet of deception and force.
As it involves attempts via reasoning and/or emotion to guide others toward a desired way of thinking or behaving, seeking change by its very nature states or implies that something isn’t quite right about the other’s beliefs, attitudes or behaviors, which is why it’s easy for people to resist or reject engaging in persuasion. Why listen to how you need to change? read the full article